critter safARi

critter safARi

critter
safARi

Rapid AR prototype to fill gaps in zoo visitors’ learning experiences.

Rapid AR prototype to fill gaps in zoo visitors’ learning experiences.

Rapid AR prototype to fill gaps in zoo visitors’ learning experiences.

I led a 3-person student team to explore how mobile AR could help zoo visitors learn more—especially when animals are far, inactive, or absent. Over 6 weeks of part-time commitment, I proposed the challenge, managed the team, advised UX decisions, and independently built working Unity prototypes. This project earned faculty praise for pulling off a technical feat under tight constraints and was shown to junior cohorts as an exemplary product.

I led a 3-person student team to explore how mobile AR could help zoo visitors learn more—especially when animals are far, inactive, or absent. Over 6 weeks of part-time commitment, I proposed the challenge, managed the team, advised UX decisions, and independently built working Unity prototypes. This project earned faculty praise for pulling off a technical feat under tight constraints and was shown to jr. cohorts as an exemplary product.

I led a 3-person student team to explore how mobile AR could help zoo visitors learn more—especially when animals are far, inactive, or absent. Over 6 weeks of part-time commitment, I proposed the challenge, managed the team, advised UX decisions, and independently built working Unity prototypes. This project earned faculty praise for pulling off a technical feat under tight constraints and was shown to jr. cohorts as an exemplary product.

Role

UX Advisor

Unity Developer

Team Lead

Team

Jayne Leggatt (design)
Brendan Lazar (3D)

Supervisor

Michael Corrin

Duration

6 weeks (part-time)

Project

Student Project

Outcome

1 working Unity prototype

Tools

Figma, Unity, Blender, XCode, GitHub

Role

UX Advisor

Unity Developer

Team Lead

UX Advisor, Unity Developer, Team Lead

Team

Jayne Leggatt (design)
Brendan Lazar (3D)

Jayne Leggatt (design),
Brendan Lazar (3D)

Duration

6 weeks (part-time)

Outcome

1 working Unity prototype

Supervisor

Michael Corrin

Project

Student Project

Tools

Figma, Unity, Blender, XCode, GitHub

I pitched this challenge: At zoos, animals are often inactive, nocturnal, or too far to observe. This makes deeper learning difficult.

I pitched this challenge: At zoos, animals are often inactive, nocturnal, or too far to observe. This makes deeper learning difficult.

I pitched this challenge: At zoos, animals are often inactive, nocturnal, or too far to observe. This makes deeper learning difficult.

Could we use AR to supplement the physical exhibit — bringing animals closer and enhancing learning when real-life viewing falls short?

Could we use AR to supplement the physical exhibit — bringing animals closer and enhancing learning when real-life viewing falls short?

Could we use AR to supplement the physical exhibit — bringing animals closer and enhancing learning when real-life viewing falls short?

In addition to managing the project, I advised AR strategy, conducted testing, developed working Unity prototypes, and enhanced collaborative workflows.

In addition to managing the project, I advised AR strategy, conducted testing, developed working Unity prototypes, and enhanced collaborative workflows.

In addition to managing the project, I advised AR strategy, conducted testing, developed working Unity prototypes, and enhanced collaborative workflows.

AR Approach

I proposed marker-based AR to anchor virtual critters near the enclosure. This honours the physical zoo experience while ensuring task efficiency, and scale perception for users.

I proposed marker-based AR to anchor virtual critters near the enclosure. This honours the physical zoo experience while ensuring task efficiency, and scale perception for users.

I proposed marker-based AR to anchor virtual critters near the enclosure. This honours the physical zoo experience while ensuring task efficiency, and scale perception for users.

Marker-Based

Champions physical experience of marker-searching

Overcrowding near AR marker (okay for moderate traffic)

GPS-Location Based

Best suited for large-scale projects with fewer constraints

May distract from physical experience

Markerless/World Tracking

Flexible placement of critters

Requires manual catalogue search

Marker Requirements

AR Markers didn't have to be QR codes — just high-contrast, at least 300px, and free of repeating patterns. I shared this research insight with my team early on and we decided to use the chance to delight.

AR Markers didn't have to be QR codes — just high-contrast, at least 300px, and free of repeating patterns. I shared this research insight with my team early on and we decided to use the chance to delight.

Markers designed by Jayne Leggatt.

Comparative testing

To resolve an interaction debate, I built and tested two prototypes. Users unanimously favored the popup + scroll hybrid — offering two ways to access the same content — for its engagement.

To resolve an interaction debate, I built and tested two prototypes. Users unanimously favored the popup + scroll hybrid — offering two ways to access the same content — for its engagement.

“Having the scrollable list and the popups gave me options. It felt more natural and fun.”

Building pipelines

When we hit a wall importing animations into Unity, I organized a troubleshooting session where I set up GitHub-based pipeline that sped up subsequent asset iteration.

When we hit a wall importing animations into Unity, I organized a troubleshooting session where I set up GitHub-based pipeline that sped up subsequent asset iteration.

We earned faculty recognition for both technical and UX execution. The prototype was showcased to our junior peers as an exemplary project.

We earned faculty recognition for both technical and UX execution. The prototype was showcased to our junior peers as an exemplary project.

We earned faculty recognition for both technical and UX execution. The prototype was showcased to our junior peers as an exemplary project.

what I would do next

With more time and resources, I would build a complete product that can be offered to different zoos — expanding the user flow, information architecture, and more — while co-creating with domain experts and users.

With more time and resources, I would build a complete product that can be offered to different zoos — expanding the user flow, information architecture, and more — while co-creating with domain experts and users.

key learning

Honest, empathetic team communication made all the difference. Giving and receiving feedback with care helped us grow and deliver. 

Honest, empathetic team communication made all the difference. Giving and receiving feedback with care helped us grow and deliver. 

Made with ☻ by Remi

Made with ☻ by Remi